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01-Marketing Magic

by Janell Connolly
Apr 29, 2025
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Unlock Your Brain's Edge with Marketing that Matches Your Superpowers

Hey friend! đź‘‹

Welcome to The Jalepeño Papers, a year-long journey for neurodivergent founders and creatives, and workplace superheroes. If “classic” marketing and content creation advice never quite fit your wonderfully spicy brain, you’re in the right place. 52 weeks of pure gold advice, made for you, by brains like yours! We will cover Marketing, Productivity, Personal Development, and Business Ops in a fun, rotating schedule.


Why Your Spicy Brain Is a Superpower

For many of us—ADHD, autistic, dyslexic, multi-passionate thinkers—“outside the box” isn’t a catchy slogan; it’s default mode. We connect dots others don’t even see, spot patterns at lightning speed, and pour genuine passion into work we love. In a noisy marketplace, that perspective is pure gold.


The Creator First™ Method (Quick Tour)

I built Creator First™ to let neurodivergent entrepreneurs thrive on authenticity instead of squeezing into rigid formulas:

  1. Emphasize Authenticity – Your lived experience and real voice sit at the center of every message.

  2. Embrace Flexible Structure – Loose frameworks replace strict templates, so you can pivot when inspiration strikes.

  3. Flow with Energy – Whether your magic hour is 6 a.m. or 10 p.m., we design content creation around your rhythms.


Your 15-Minute Mini-Mission

  1. Set a timer. Fifteen minutes—no more, no less.

  2. Moments of Flow. List three recent times work felt easy or exhilarating.

  3. Spot the Superpower. For each moment, name the trait behind it—rapid idea generation, laser-focused research, empathetic storytelling… whatever rings true.

  4. Pick Your Channel. Which platform matches that talent? Podcasting for verbal storytellers, Instagram for visual thinkers, newsletters for deep divers—circle one.

  5. Align with Your Energy. Jot one time-block this week when you naturally feel motivated. That’s your first Creator First™ content window.

When the timer dings, stop—you’ve laid the foundation.


Why This Tiny Step Matters

  • Creator First™ starts with you. Building strategies on natural strengths makes consistency feel effortless.

  • Small clarity → big momentum. Naming a single superpower quiets self-doubt and invites confident action.

  • Energy alignment prevents burnout. Working with your rhythms keeps enthusiasm alive for the long haul.


This Week’s Tiny Action

Write your chosen superpower on a sticky note (or phone lock-screen) as a daily nudge: “This is my edge, and I get to use it.” Test one micro-content idea during your identified energy window and watch how smoothly it flows.

I’d love to hear what you discover—hit reply and share if you feel like it. Next week we’ll turn that spark into flexible, ND-friendly business goals you’ll actually enjoy pursuing.

Stay spicy,
Janell
Founder, All Brains Are Good Brains and Creator First™ – Guiding Neurodiverse Brains Toward Authentic Business Magic

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